page51 vs Durable
Both build a small-business website with AI. Durable adds a back office (CRM, invoices, bookings); page51 adds a website agent for your visitors and builds from your own words and old site.
Checked on on each company’s own pages. Prices in US dollars, without tax, as the vendor shows them.
Who each is for
Durable
One owner running one business who wants the website and the back office in one subscription.
page51
Small businesses that want a finished website from a description, kept up to date when they ask, and the agencies that look after them.
Side by side
| Topic | Durable | page51 |
|---|---|---|
| How the site is made | AI builds the whole site from a few answers: type of business, name and location. | AI builds it from your description, your old website and your photos, after you agree a plan. |
| Changes later | An AI assistant updates texts and replaces images when you ask. | By speaking or typing. Every change is shown before it goes live; one-step undo. |
| Chat for your visitors | No chat for visitors found. Its agents work in the back office: replies to form leads, Google review replies. | Included, set up from your own facts. Hands over to a person when the site does not say. |
| SEO | Largely automatic: titles, descriptions, structured data, sitemap, plus a weekly blog drafter and AI-search tracking. | On-page and technical SEO set up for you: titles, descriptions, structured data, sitemap. |
| Leaving | No site export documented. On cancelling, Durable transfers your custom domain to you. | Your texts, photos and web address. Download your content any time. |
| Price with your own domain | Launch: $22 a month billed yearly, $25 billed monthly. A free plan without your own domain. | $39 a month for one site; $15 a site from 10 sites. No build fee, free preview, month to month. |
Where Durable is the better choice
- A back office in the same subscription: CRM, invoices with payment links, bookings, social posts.
- More automatic marketing: a weekly blog drafter, Google review replies, tracking in AI search.
- A free plan to try it, and a lower monthly price.
Where page51 is the better choice
- A website agent on your site that answers visitors from your facts and hands over to a person.
- Built from your own description and your old website, not from three answers.
- Changes by speaking or typing, each shown before it goes live, with one-step undo.
- Made for agencies too: one panel for many client sites, white label, per-site prices.
Price
Durable: Launch: $22 a month billed yearly, $25 billed monthly. A free plan without your own domain.
page51: $39 a month for one site; $15 a site from 10 sites. No build fee, free preview, month to month. Full pricing.
Questions
Is page51 cheaper than Durable?
No. Durable’s Launch plan is $22 a month billed yearly ($25 monthly); page51 is $39 a month for one site. page51’s price includes the website agent and hosting on your domain.
Does Durable have a chatbot for website visitors?
We found none on Durable’s pricing page or help centre on 26 October 2026. Its AI agents draft replies to form leads and Google reviews.
Can I move my Durable website to page51?
Yes. Describe your business and give page51 the address of your Durable site: it reads your current pages, then builds the new site for you to check before you point your domain at it.
Sources
- Durable pricing, seen 26 October 2026
- Durable relaunch (17 March 2026), seen 17 March 2026
- Durable help: SEO settings, seen 26 October 2026
- Durable help: AI Partner edits, seen 23 September 2026